Rowlux® Illusion Film is a really cool material that has been around for a long time and has been used in everything from trade show booths to artworks by Salvador Dali and Roy Lichtenstein.
Rowlux® is a multi-lensed effect lenticular plastic manufactured in vinyl, polycarbonate (stock) or cellulose propionate. Available in flexible or semi-rigid, in both sheet and roll form. Rowlux thermoplastic sheet gets its effects of motion and dimension from thousands of minute parabolic lenses molded into the surface. These lenses create shimmering patterns that can be remarkably three dimensional. It comes in a wide variety of patterns and colors, translucent and opaque. Printability is the key word for Rowlux. It can be printed with various methods including silk screening and hot-stamping. It can be applied to many substrates with a variety of adhesives.
Here are some examples:
Roy Lichtenstein, "Moonscape" 1965
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